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Our Approach
Our Approach
"Our goal is to build capacity for people to escape poverty and deprivation through self-sustaining and scalable market-based solutions. We need to avoid the paternalism towards the poor that is commonly displayed by NGOs, government agencies and multinational corporations"
- Professor Groesbeck Parham
OUR VALUES
Market-based solutions
We capitalize on the growing African middle and upper-class to employ an innovative model of cancer care that will make services accessible to women at the bottom of the economic pyramid.
Local Empowerment
Our programs build local capacity for the surgical treatment of precancer and early stage cervical cancer through on-site training of doctors and nurses.
Women's empowerment
We select promising female nurses and provide them with business and entreuprenurial skills, mentorship and resources to manage their own Friends of Africa franchise health clinics. This approach provides female clients the opportunity to purchase a critical health service in the commercial health sector through community-based clinics that are owned and operated by the female screening nurses.
Solutions built for scale
Our goal is to build capacity for people to escape poverty and deprivation through self-sustaining and scalable market-based solutions. A market-based approach to women's cancer services provides the platform for expansion and growth throughout Africa.
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